Shampoo Market Research Report: Industry Analysis and Forecast to 2027; Fortune Business Insights™
The global shampoo market size is expected to reach USD 37.92 billion by
2027, exhibiting a CAGR of 3.4% during the forecast period. The necessity for
good hygienic practice, especially in time of the pandemic, will fuel demand
for shampoos, in turn boosting the market, states Fortune Business Insights, in
a report, titled “Shampoo
Market Size, Share & Industry Analysis, By Product Type (Medicated and
Non-medicated), Form (Liquid, Solid, and Others), Application (Household and
Commercial), Distribution Channel, and Regional Forecast, 2020-2027.”
The global shampoo
market size stood
at USD 10.43 billion in 2019.
The coronavirus
crisis has disrupted the supply chain and processes of several institutions
across various sectors. The lockdown implemented by the government has
immensely helped in the prevention of the virus. However, such plans have
caused disturbances in the production and supply chain. But, with time and
resolution, we will be able to combat this stern time and get back to
normality. Our well-revised reports will help companies to receive in-depth
information about the present scenario of every market so that you can adopt the
necessary strategies accordingly.
The report on shampoo market shares:
·
First-rate analysis of the market
·
Strategic insights into the market
·
Latest industry developments
·
Critical information on COVID-19
·
Competitive landscape
Market Driver:
Rising
Inclination towards Hair Care Products to Enhance Market
The growing hair
related concerns such as severe hair loss,
hair thinning, dandruff problems, sebum secretions, and balding have driven
major brands to introduce innovative products to cater to the need of the
consumers. The growing inclination towards premium hair care products,
including hair cleansers, shampoos, and conditioners will consequently enable
speedy expansion of the market. In
2019, Journal of ‘Drug Invention Today’ published a questionnaire-based study,
‘General awareness about seborrheic dermatitis/dandruff among dental students’,
in which, it was recorded that more than 65% of survey respondents experience
dandruff problems, whereas 75% of them stated that the cause of dandruff was a change
in hormonal levels and stress. The majority of participants use an anti-dandruff
shampoo to combat the issue. Besides, the availability of hair solutions for
different hair types such as oily hair, dry hair, and frizzy hair will
influence the healthy growth of the market.
Declined
Demand for Shampoos During Global Pandemic
Hygiene has become a
major concern in the time of coronavirus. Maintaining good hygiene can lead to
the prevention of the virus and curb infection. However, salons, spas, and other
services are closed in major cities due to the lockdown and regulations imposed
by the governments. The shutdown of parlors and salons can critically affect
the global market. Nonetheless, the rising purchase of shampoos as essentials
during coronavirus will aid the expansion of the market.
Browse summary:
https://www.fortunebusinessinsights.com/shampoo-market-103432
Competitive
Landscape:
Focus of
Prominent Players towards Product Innovation to Spur Competition
The key players
in the industry are investing heavily in product enhancement and innovation.
The growing demand for effective shampoos for a different type of hair has
impelled companies to develop modern-day hair cleansers. There is a high demand
for chemical-free shampoo in the market. Companies are working with herbal
ingredients to offer all-organic shampoo for extra shine and appeal. The series
of product launches by key players will help to retain their position in the
market, thus enlarging the industry.
Regional
Analysis:
Greater Consumer Spending to Influence Growth
in Asia Pacific
The market size in Asia Pacific stood at USD
10.20 billion in 2019. The growth in the region is attributed to the growing
demand for shampoos among millennials. The rising consumer spending on hair
care products will aid the expansion of the market. The target of companies to
introduce cost-effective products in rural areas will bolster the healthy
growth of the market.
Key Development:
October 2018: L'Oréal announced the acquisition of Logocos Naturkosmetik AG, a beauty products
company offering hair wash products under SANTE and LOGONA brand in liquid as
well as bar form.
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sample PDF ( includes COVID-19 Impact Analysis):
https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/shampoo-market-103432
The Report Lists
the Key Companies in the Shampoo Market:
·
L’Oreal S.A.
(Paris, France)
·
Unilever (London, U.K.)
·
Shiseido Co. Ltd. (Tokyo, Japan)
·
Henkel AG
& Co. KG aA (Düsseldorf, Germany)
·
Johnson & Johnson (New Jersey, U.S.)
·
Coty Inc. (New York, U.S.)
·
Estée Lauder
Co. (New York, U.S.)
·
Kao Corporation (Tokyo, Japan)
·
Beiserdorf AG (Hamburg, Germany)
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